7 Reasons You Might Be Ready For a Fractional CMO

Whether you’re a growing business looking to amplify marketing or a nonprofit striving to improve your impact, a Fractional CMO could be the strategic partner you need. By offering cost-effective, flexible leadership, they help organizations achieve meaningful and measurable results without the commitment of a full-time hire.

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Marketing Strategy Emily Krause Marketing Strategy Emily Krause

How to Build an Impactful Corporate Community Engagement Strategy

An effective corporate community engagement strategy goes beyond the occasional donation; it is a carefully developed approach that aligns with your brand’s mission, builds meaningful relationships, and makes a tangible difference. By clearly defining your giving mission, setting thoughtful guidelines, and utilizing best practices for communication and marketing, your organization can maximize its impact and create a lasting positive influence within the community.

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Marketing Budget Best Practices: Seven Tips to Make the Most of Budget Season

As the end of the fiscal year approaches, budget season kicks into high gear for many organizations. For marketing teams, this is a critical time to align on strategy, justify spending, and make a compelling case for new initiatives that can drive growth. Here’s how to tackle budgeting for marketing strategically and effectively.

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Taking Back Your Power: Navigating Job Depression & Taking Control of Your Career

Navigating the complexities of career struggles can be tough and we are here to help you reclaim your power as you chart a course towards a more fulfilling professional life. People change jobs, and it is okay. Deciding to change jobs, while it can be overwhelming, does not indicate a personal failure. Shift your mindset and focus on your value and your goals, rather than sabotaging yourself by viewing change as a reflection of your abilities.

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The Power of Research in Crafting Effective Marketing Strategies

Successful marketing strategies are not built on assumptions. They require a foundation of solid research to understand client pain points, opportunities, preferences, and needs. Let’s dive into the role client research, market research, and competitive research can play in crafting effective marketing strategies and cover the pitfalls of relying solely on assumptions.

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